A South Carolina native, Marcia Purday, APR lives the state’s motto “Dum Spiro, Spero,” which means “While I Breathe, I Hope.” She brings an optimistic approach to the most complex communication opportunities.
Marcia retired from BellSouth in 2006 as director of corporate external affairs. She was responsible for statewide media relations, strategic communication plans, and crisis communications. She is especially honored to have had the opportunity to create the international award-winning SC African-American History Calendar.
After her retirement, she served as the vice president of communications and public relations at the South Carolina Chamber of Commerce where she led the Chamber’s branding efforts which included new media tools and streamlining the Chamber’s many publications into the award-winning magazine, South Carolina Business.
Since leaving the Chamber, she has worked on diverse projects such as the development of a sustainability brand for an international packaging company, a strategic communications plan to integrate five companies and technologies under a single brand, and a crisis communications plan for an international chemical company.
An accredited public relations practitioner (APR), Marcia has a MBA from the Darla Moore School of Business and a BA in Journalism from the University of South Carolina. She is an adjunct faculty member at the USC School of Journalism and Mass Communications, where she teaches Integrated Communication Campaigns and Creativity: Strategy to Execution. While she has received numerous awards, including the Distinguished Public Relations Practitioner from the South Carolina Public Relations Society of America, she is proudest of the Two Thumbs Up award from USC for making a significant difference in the experience of a student with disabilities.