A high-profile manufacturing company decides to locate in South Carolina and needs a local team to help introduce the company into the community and navigate the regulatory groups, the community, and the media. The siting could be challenged if stakeholder groups aren’t prudently considered in the process.
Working with the company’s legal team, we carefully researched the community and determined that the global leader should be introduced into the rural community in a very measured way. The strategy was built around keeping a hyper-local focus and low media profile. We began by delivering an in-depth report on the target community and key stakeholders. We then began a multi-year process of carefully executing a community engagement plan to meet the right people at the right time and educate them about the company. We watched for potential “landmines” that could derail the siting and modified our plan as necessary.
A home run! The siting process successfully resulted in a multi-million dollar investment and dozens of new jobs. Then we cemented the foundation for the company’s positive relationship within the community by holding an effective informational open house, building trusted media relationships, celebrating a grand ribbon cutting, and organizing a community celebration event for this new high-tech neighbor.